Another cake came out of the oven this evening (early morning actually... another late late night). :-) A super moist vanilla cake, which will, in the morning, be covered in a rich white chocolate icing. I love making this cake because Shawn loves eating it! I am also glad to get the practice. It makes perfect you know! :-D And that thought brings me to another important decision, one I have to make before my cake business can become more than just a dream. A Name...
At this moment I have no earthly idea what I should name my future company! Still, after much thinking and thinking, nothing sounds good enough to me. What I have noticed, most people use their names in the possessive form, (e.g. "Betty's, Susie's, etc.), and then add "Cakes". I don't want to do that. I want something catchy... something memorable. Something that will stick in my future clients' heads, and roll off their tongues with ease. So what I have come up with is this... I want an Adjective then a Verb then the word "Cake" for my set up... But finding these types of words, that fit together in a way that I find pleasant enough to consider putting on my business cards, is tough work! So I am still thinking!
post scriptum--Also I learned something new today!! Steam makes fondant shiny!!! Wow! I would have never thought of that. Thank you Internet for your infinite wisdom! :-)
Tuesday, September 29, 2009
Friday, September 25, 2009
Cakes, cakes, cakes...
Cakes, cakes, cakes...
Lately that is all I think about. I do research about cakes. I google "wedding cakes" to look at all of the beautiful pictures of cakes. I read recipes and think how each little difference could add to the taste of my cakes. When I am at the gym, it is cake-thoughts that get me past my many, "I can't cycle one more mile!" moments. I guess you can call it an obsession... I call it preparation.
This time is my learning period. I am learning more and more about the beautiful art of sugar crafting. But there is more to my research than just pretty cakes. I am learning about starting a business and what it all takes. Licenses, LLC or Corporation, commercial kitchens, supplies, accounting software, marketing, taxes.... these are all things that have been running through my head-all things we have to do, and decisions we have to make, in order to start this business off right, and not to mention, legal. My parents have a business, and my husbands parents also have a business. So honestly, it seems only natural that my husband and I start one. However, for a while we had no clue as to what sort of business we could start, until one day we decided, "why not cakes?!".
And so here I am, starting a blog to try and keep up with, and journal, the process from occasional home baker, to professional cake designer.
Wish us luck!
Lately that is all I think about. I do research about cakes. I google "wedding cakes" to look at all of the beautiful pictures of cakes. I read recipes and think how each little difference could add to the taste of my cakes. When I am at the gym, it is cake-thoughts that get me past my many, "I can't cycle one more mile!" moments. I guess you can call it an obsession... I call it preparation.
This time is my learning period. I am learning more and more about the beautiful art of sugar crafting. But there is more to my research than just pretty cakes. I am learning about starting a business and what it all takes. Licenses, LLC or Corporation, commercial kitchens, supplies, accounting software, marketing, taxes.... these are all things that have been running through my head-all things we have to do, and decisions we have to make, in order to start this business off right, and not to mention, legal. My parents have a business, and my husbands parents also have a business. So honestly, it seems only natural that my husband and I start one. However, for a while we had no clue as to what sort of business we could start, until one day we decided, "why not cakes?!".
And so here I am, starting a blog to try and keep up with, and journal, the process from occasional home baker, to professional cake designer.
Wish us luck!
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